Blast
Blast is a fintech app that help gammers invest in stocks and crypto while they play by rounding up spare change per the minute.
Year
2019
Client
Blast
Industry
Fintech
Services
Design System, Product Design
Project Goals:
To become the world's leading play-to-invest platform, empowering 100 million gamers by 2030 to grow real wealth through seamless, rewarding gameplay—turning every session into a step toward financial freedom.
Objectives:
Seamless Play-to-Invest: Integrate earning and investing mechanics directly into gameplay loops, enabling users to build wealth in under 10 seconds per session.
Gamified Visuals: Deploy vibrant, reward-driven UI with Blast’s signature energy bursts and progress auras to make every micro-investment feel instantly gratifying.
Frictionless Onboarding: Guide new users from download to first earned investment in under 2 minutes with playful tutorials and high-impact CTAs.
