Aspiration
We drive capital to nature in order to fight climate change and enable the transition to a net-zero future.
Year
2021
Client
Aspiration
Industry
Fintech
Services
Branding, Product Design
Project Goals:
We evolve Aspiration’s visual and experiential identity to boldly center climate action, making sustainable banking intuitive, empowering, and unmistakably tied to real planetary impact—driving capital to nature while transforming everyday finance.
Objectives:
Impact: Direct every transaction toward verified carbon reduction, making climate action the core of the banking experience.
Clarity: Refresh Aspiration’s visual identity to instantly convey trust, sustainability, and tangible planetary progress.
Engagement: Spark confident adoption with seamless tools and transparent impact tracking that turn savers into active climate allies.
